We had the pleasure of developing both the campaign concept and the overarching brand claim for Lounge by Zalando. The claim we crafted  “It’s Time”  captures the essence of everyday luxury. No matter where you are or what your day looks like, it’s always the right moment to treat yourself. With Lounge by Zalando, premium fashion is just a tap away, making it easier than ever for people to indulge in high-quality products whenever they feel like it. Our concept aimed to seamlessly blend aspiration with accessibility, reminding customers that they don’t need a special occasion to enjoy something exceptional.